Successful Instagram Ads!

Like any ads on social media channels, some perform better than others. In addition it’s up to you as the marketer to create the best

ads for your business. Facebook is where I first started to see business ads. However, they aren’t the only ones on that wave. Now Instagram ads are getting more and more relevant in our feeds. If you’ve scrolled on your Instagram, you’ve seen a number of business ads. Ultimately an Instagram ad should be original and pretty to target your audience and stand out from the crowd to really engage them. Of course, you need to know your target audience and why your content is valuable to them. How can your content connect with your audience and drive their engagement? What are they looking for? For instance, if your target audience is athletic female college student, then your ads should link with that lifestyle: yoga, running, green juice, healthy food, etc. The more your ad can immediately connect with them, and deliver a message that your brand gets them, the more likely they are to connect with you. Essentially, building awareness of your brand and directing traffic to your website.