Measure Engagement/Reach on Your Social Media Channels

Measuring your engagement/reach on your social media channels is so important! How will you know how well your business is doing or if your social campaign is working if you don't measure its success? Are you achieving social media conversion? I have some great tips on how you can easily measure your engagement and reach on your Facebook, Twitter, and Instagram! You can easily monitor post reach, ad performance and engagement via Facebook Insights. This will help you improve your Facebook marketing strategy so your future campaigns will be more targeted, and more successful. Twitter for business offers some tools as well. It allows you to see month by month statistics, and drills down to each tweet, telling you how many times they were seen, retweeted, replied to and liked. An audience insights dashboard shows you information about your Twitter followers. Instagram recently came up with their Insights too, but it requires you to link your Facebook account to look at your engagement. There are third-party tools available for Instagram measurement while the social media platform itself works out the kinks in their new system. Although, I’ve given these three examples many other social platforms, like Pinterest, also offer measurement tools. There are also third-party tools available which offer more detailed analytics, such as AgoraPulse (Facebook, Twitter, and Instagram) and CircleCount (Google+). Overall, measuring the success of your posts is one of the best practices for social media. The data speaks volumes!